All Work
When a group of employees saw a need and took action to help their community, AT&T empowered them and used them as a model to take the corporate out of corporate responsibility. These pieces tell the stories of real programs, people and communities that are all touched by the AT&T Believes program.
What I Did
Developed the art direction and visual language for We Are Believers — including film production, a visual language that captured real community stories, and campaign extensions that brought AT&T's investment to life.
Believe Anthem — All Cities
AT&T — We Are Believers, 60s anthem film
Believe Chicago
The best brand purpose work doesn't feel like a brand. It feels like a person who cares.
The Result
The We Are Believers campaign ran nationally and drove brand equity for AT&T's community investment platform.
Believe Dallas
