Case Study 01
01
Tequila Herradura:
Brand World and Launch
Brand World and Launch
153 years of heritage. First major global campaign ever. Built the entire visual world from scratch — campaign toolkit, photo library, KV guidelines, OOH blueprint.
Spirits · Brand World · Campaign Toolkit · 360 Executions
Mode 01 — Brand Head Start
Case Study 02
02
Vosges
Haut-Chocolat
Haut-Chocolat
Brand foundation, product launch, partnership collab. One relationship, full range. Holiday campaign: 6x ROAS on paid social.
Luxury · Product Dev · Packaging · Strategy · 360 GTM Creative · 2025
Modes 01 + 02B + 02C
Case Study 03
03
Ziploc:
Clutter Couture
Clutter Couture
CPG · New Product/Innovation · 360 Activation + Launch
Campaign
Case Study 04
04
Snack Factory:
Brand World / Launch Campaign
Brand World / Launch Campaign
Campbell's · CPG · Innovation · New Launch + Equity Campaign
Campaign
Case Study 05
05
Miralax Gutlightenment
CPG · Pharma · Wellness · Brand World Creation · 360 Campaign
Campaign
Case Study 07
07
Starbucks Flavor that Pops
Food & Bev · CPG · Innovation · Holiday · Film
Campaign
Case Study 06
06
Woodford Reserve Brand World
Spirits · Brand World · 360 Toolkit
Campaign
Passion Project
09
This Stinks!:
A Sniffable Story
A Sniffable Story
Passion Project · 360 Brand Act / Experience · Human Insight / Culture Connect
Self-Initiated
CPG · Confectionery · Mars · Wrigley · Print
10
Altoids: The Curious
Afterlife of a Tin
Afterlife of a Tin
CPG · Confectionery · Mars · Wrigley · Print
Campaign
Non-Profit · Public Health · Brand Activation
11
National Safety Council:
Prescribed to Death
Prescribed to Death
Non-Profit · Public Health · Brand Activation
Campaign
Telecom · AT&T · Charity Initiative · Film
12
AT&T:
We Are Believers
We Are Believers
Telecom · AT&T · Charity Initiative · Film
Campaign
Pet · CPG · Film
13
Purina 'Ful' Film
Pet · CPG · Film
Campaign