Work | Allie Carvajal

Case studies across brand foundation, world building, campaign concepting, 360 production, and new product launches, from global spirits launches
to cultural activations to passion projects.

Case Study 01

Snack Factory:
Brand World / Launch Campaign

Campbell's · CPG · Innovation · New Launch + Equity Campaign Campaign

Case Study 02

Vosges
Haut-Chocolat

Brand foundation, product launch, partnership collab. One relationship, full range. Holiday campaign: 6x ROAS on paid social.

Luxury · Product Dev · Packaging · Strategy · 360 GTM Creative · 2025 Campaign

Case Study 03

Ziploc:
Clutter Couture

CPG · New Product/Innovation · 360 Activation + Launch Campaign

Case Study 04

Miralax Gutlightenment

CPG · Pharma · Wellness · Brand World Creation · 360 Campaign Campaign

Case Study 05

Woodford Reserve Brand World

Spirits · Brand World · 360 Toolkit Campaign

Case Study 06

Starbucks Flavor that Pops

Food & Bev · CPG · Innovation · Holiday · Film Campaign

Case Study 07

Tequila Herradura:
Brand World and Launch

153 years of heritage. First major global campaign ever. Built the entire visual world from scratch: campaign toolkit, photo library, KV guidelines, OOH blueprint.

Spirits · Brand World · Campaign Toolkit · 360 Executions Brand World