Work — Allie Carvajal

Case studies across brand foundation, world building, campaign concepting, 360 production, and new product launches — from global spirits launches
to cultural activations to passion projects.

Case Study 01

Snack Factory:
Brand World / Launch Campaign

Campbell's · CPG · Innovation · New Launch + Equity Campaign Campaign

Case Study 02

Vosges
Haut-Chocolat

Brand foundation, product launch, partnership collab. One relationship, full range. Holiday campaign: 6x ROAS on paid social.

Luxury · Product Dev · Packaging · Strategy · 360 GTM Creative · 2025 Modes 01 + 02B + 02C

Case Study 03

Ziploc:
Clutter Couture

CPG · New Product/Innovation · 360 Activation + Launch Campaign

Case Study 04

Miralax Gutlightenment

CPG · Pharma · Wellness · Brand World Creation · 360 Campaign Campaign

Case Study 05

Woodford Reserve Brand World

Spirits · Brand World · 360 Toolkit Campaign

Case Study 06

Starbucks Flavor that Pops

Food & Bev · CPG · Innovation · Holiday · Film Campaign

Case Study 07

Tequila Herradura:
Brand World and Launch

153 years of heritage. First major global campaign ever. Built the entire visual world from scratch — campaign toolkit, photo library, KV guidelines, OOH blueprint.

Spirits · Brand World · Campaign Toolkit · 360 Executions Mode 01 — Brand Head Start