Making smart things beautiful, and
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Allie Carvajal is a multidisciplinary Creative Director
with a strategic mindset specializing in high-concept, art direction-driven world building and storytelling.

See the Work
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Brands I've worked on
Brown-FormanCampbell'sVosgesStarbucksWoodford ReserveQdobaPurinaZiplocWrigleySC JohnsonBayer AspirinMiralaxAmazonRice KrispiesDranoAT&TTequila HerraduraABInBevStella ArtoisCoronaBudweiserKmartVisionworksQuakerBeamSkinnyGirl CocktailsRaidOFF!National Safety CouncilMilkboneKerrygoldKIND barAltoidsMillerCoors

Featured Work

Proof in the work.

Tequila Herradura

Spirits · Brand World · Campaign Toolkit · 360 Executions

Tequila Herradura
Vosges

Luxury · Product Dev · Packaging · Strategy · 360 GTM Creative

Vosges Haut-Chocolat
Ziploc Clutter Couture

CPG · New Product/Innovation · 360 Activation + Launch

Ziploc: Clutter Couture
Snack Factory

Campbell's · CPG · Innovation · New Launch + Equity Campaign

Snack Factory: Brand World / Launch Campaign
Miralax Gutlightenment

CPG · Pharma · Wellness · Brand World Creation · 360 Campaign

Miralax Gutlightenment
Starbucks Flavor that Pops

Food & Bev · CPG · Innovation · Holiday · Film

Starbucks Flavor that Pops
Woodford Reserve Brand World

Spirits · Brand World · 360 Toolkit

Woodford Reserve Brand World
This Stinks! A Sniffable Story

Passion Project · 360 Brand Act / Experience · Human Insight / Culture Connect

This Stinks!: A Sniffable Story
Altoids: The Curious Afterlife of a Tin

CPG · Confectionery · Print

Altoids: The Curious Afterlife of a Tin
National Safety Council: Prescribed to Death

Non-Profit · Public Health · Brand Activation

National Safety Council: Prescribed to Death
AT&T: We Are Believers

Telecom · AT&T · Charity Initiative · Film

AT&T: We Are Believers
Purina 'Ful' Film

Pet · CPG · Film

Purina 'Ful' Film

About Allie

Both sides of the table.
Now independent.

I started in account management — learning how clients think, what they actually need, and why most creative misses the mark. Then I crossed to the creative side and spent nine years at Leo Burnett and Energy BBDO. Most recently I led brand creative at Vosges Haut-Chocolat.

14 years. Both sides of the table. Work recognized at Cannes Lions, D&AD, One Show, and ADC.

More About Allie

Available for Projects

Let's talk about what
your brand needs.

Get in Touch