All Work
The opioid epidemic was invisible: statistics without faces. The National Safety Council needed a campaign that made the scale of the crisis undeniable and forced a policy conversation in Washington.
What I Did
Co-created Prescribed to Death: an immersive installation and campaign built around 22,000 pill bottles, each representing a life lost to prescription opioid overdose. Each bottle contained a personalized paper ribbon printed with the name and face of someone who died. The installation traveled to the steps of the US Capitol and drove a national conversation about prescription opioid policy. The campaign earned 7 Cannes Lions (3 Gold, 2 Silver, 2 Bronze), 6 One Show Pencils, 12 CLIOs, 4 D&AD Pencils, 8 ADC Cubes, a WARC Grand Prix, and Effies Gold. Ranked the #6 most awarded campaign globally in 2019.
22,000 faces. 22,000 names. The most awarded campaign of my career, and the most important.
The Result
Prescribed to Death generated national news coverage, drove congressional hearings on opioid prescribing, and changed the conversation around prescription oversight at a federal level. The campaign ranked #6 most awarded globally (Big Won 2019), and Allie was named #2 Art Director at the ADC Awards and #3 at One Club.
