All Work
The opioid epidemic was invisible — statistics without faces. The National Safety Council needed a campaign that made the scale of the crisis undeniable and forced a policy conversation in Washington.
What I Did
Co-created Prescribed to Death — an immersive installation and campaign built around 22,000 pill bottles, each representing a life lost to prescription opioid overdose. Each bottle contained a personalized paper ribbon printed with the name and face of someone who died. The installation traveled to the steps of the US Capitol and drove a national conversation about prescription opioid policy. The campaign earned 7 Cannes Lions (3 Gold, 2 Silver, 2 Bronze), 6 One Show Pencils, 12 CLIOs, 4 D&AD Pencils, 8 ADC Cubes, a WARC Grand Prix, and Effies Gold. Ranked the #6 most awarded campaign globally in 2019.
22,000 faces. 22,000 names. The most awarded campaign of my career — and the most important.
The Result
Prescribed to Death generated national news coverage, drove congressional hearings on opioid prescribing, and changed the conversation around prescription oversight at a federal level. The campaign ranked #6 most awarded globally (Big Won 2019), and Allie was named #2 Art Director at the ADC Awards and #3 at One Club.
