All Work
Altoids had iconic brand recognition but needed fresh creative that celebrated the tin's cult status — the fact that people keep them, repurpose them, never throw them away.
What I Did
Developed the Curious Afterlife of a Tin concept — a print campaign celebrating all the unexpected second lives Altoids tins live after the last mint.
Curious Afterlife of a Tin — print campaign
The tin was already famous. We just told the story everyone knew but had never seen told.
The Result
The campaign ran in national print, celebrating the Altoids tin's cult status and giving the brand a fresh creative expression.
Now featured in Lürzer's Archive.