All Work
The challenge was elevating product-focused innovation content into something people actually wanted to watch and share — making the flavor feel as exciting as the occasion.
What I Did
Developed the creative concept and art direction for Starbucks flavor that pops holiday campaign — including film production, key visual development, and digital/social extensions. Directed and produced content that balanced product beauty with cultural energy, making the launch feel like an event.
Making a can of coffee feel like a cultural moment. That's the brief. That's the job.
The Result
The work drove awareness and trial for the Triple Shot lineup and holiday SKUs across TV, OLV, and social channels.