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Swag Your Bag.
If she'd ever let you look inside you'd find a chaos of lipsticks, half-used gum, and old receipts. So when Ziploc made their new Accessory Bag line to help women organize the inside of their purses, we introduced the product in a fun, fashion-relevant way that encouraged them to finally Swag their Bag.
What I Did
Established the Swag Your Bag concept — and developed the look, feel, color palette, and logo for this new sub-brand. Built a visual identity that felt fashion-forward and fun, distinct from Ziploc's core brand, and credible in the spaces where the target audience actually lives.
Sub-brand identity — Ziploc Accessory Bags
The Campaign
Social and digital content built around the moments women actually live in — fashion, fitness, health, travel, beauty.
Social campaign — IG stories, Pinterest, OLV
Created logo system and color palette for new product launch
